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The value that website traffic brings to an online business can be vague for those only starting out on the web. However, website owners need to realize that the success of any online businesses largely depends on the size and the kind of traffic their website receives, without which, it’s difficult to compete with other similar businesses who are receiving ample traffic.

Website traffic is defined as the number of website visitors that view your website. Monitoring and evaluating each visit on your website (the pages they view and the length of their visit) is important to gauge your websites popularity and make sure your web marketing efforts are paying off.

Increasing targeted traffic is crucial to the success of an online business due to the simple fact that a business not attracting visitors is bound to lose its way in the vastness of the web and risks being buried in the depths of the internet unable to be found and retrieved, even with a significant investment into a first class design.

A steady flow of traffic from the right sources and the right demographic is essential for the survival of a website and a business. The more targeted traffic you generate, the more revenue you get. Targeted traffic basically comes from people who have an interest in what your website is promoting or selling. They are the kind of people more likely to spend time on your site and refer your business to others. The more time a visitor spends on your page, the more he or she is likely to sign up for whatever it is you are offering and the better chances you have at marketing to them in the long term.