Drive Traffic to Your Website

Having a simple uncluttered and logical design can dramatically improve user experience, while reducing bounce rates and increasing return visits.

Implement Search Optimization Techniques – meta titles & descriptions, a sitemap and a logical structure help visitors navigate through your site while making it more appealing.

Create an Impressive Landing Page – Aim to impress but keep it simple. Remember a photo or video can have a bigger impact than text! A “Call to Action” button is a must and keeping clicks to a minimum can further boost conversions.

Make your site Mobile Friendly – Mobile Traffic is increasing dramatically and optimizing your website to cater for these users can boost your traffic exponentially.

For those wanting to find out how to drive more traffic to your website – the answer lies in the quality of your content! Producing quality content helps build a loyal following and an overall trust of your brand.

Create Interesting Content for People, Not Search Engines – This will increase user engagement, time on site and the potential for content sharing, while avoiding any penalties from search engines!

Maintain a Blog that Addresses Your Niche –Writing articles that are informative & helpful to your users will also increase your authority in your industry. Remember to post frequently, keep your content interesting and make use of headlines built on the “how to..” model. Find out more on how to drive traffic to your blog here.

Social Networking can bring a significant amount of free traffic to your website while enabling you to interact and advertise to your followers.

Encourage Users to Follow – Ensure you include social buttons on your website so people can follow you. It is also a good idea to follow others in your niche as well as following your own followers which enables your messages to be propagated further down the chain.

Post Updates, Promotions & News on your Social Networks – This builds exposure of your brand and promotes click throughs to your website. Remember to also submit your content to sites like StumbleUpon, Digg and Reddit to further enhance your reach.

Time Your Posts! – Time your posts when your users are most engaged with social media. Obviously you don’t want to market to your followers when they are sleeping!

Link Building can be Crucial to Driving Traffic – Focus on quality link building and avoid spamming! Interviews, guest blogs and commenting on other blogs and forums can create traffic for your site.

Join an Affiliate Network – Let others market your product or service and drive traffic for you. In return a share of your profit is typically provided to your affiliates.

Promoting Free Products or Services – Giveaways, contests or discounts can increase the traffic to your site and promote social sharing.

Consider Providing an eBook or Webinars – Providing users with valuable free information when they subscribe or sign up can help you market to these users in future, as well as instilling confidence in your brand and establishing a perceived authority in your niche.